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Gayatri Yadav, executive vice-president (marketing & communications), Star India, says, "Over the last two and a half years, Satyamev Jayate has redefined the role of TV as a positive change agent. There has been a significant shift in attitude, perceptions, beliefs and behaviour. We felt that there is a need to share this impact."

Star Jalsha and Jalsha Movies business head Kevin Vaz commented, “The success of the Derby match and the average match ratings of CFL strengthens our belief that football is big in Bengal.”

Gaurav Banerjee, General Manager, STAR Plus said “STAR Plus has always believed in breaking stereotypes and doing something new. We believe in women who are not daunted by the most difficult of odds. This is why we are excited in partnering with one of India's iconic film makers, Ashutosh Gowariker in a story where a girl's dream is to win over her father's love by conquering Mt Everest.”