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Gayatri Yadav, EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity.”

According to Star Plus general manager Gaurav Banerjee the decision was critical to its strategy thought ‘Rishta Wahi Soch Nayi’. “For a channel like ours which is always working on getting new ideas onboard, it takes a lot of time to execute any idea to perfection. One really has to gear up the story telling environment and shape an idea into certain direction.”

Star India president sports Nitin Kukreja says, “To bring viewers closer to the game, we aired the action on prime time. We also invested a lot for building an entire facility for the matches in most cities where the league travelled, simply because of the lack of infrastructure for the game in India.”