.

Uday Shankar, CEO of STAR India, says: “Kabaddi was a signal of our commitment to fostering a truly multi-sport culture in India by taking a nearly forgotten game and transforming it into a contemporary offering. The fact that it now has the overwhelming support of people brings us great pride.”

Kevin Vaz, Business Head, English Portfolio, Star India, explains, “Each channel has a very specific content programming. FX showcases edgy, bold and differentiated content and is home to the most critically acclaimed shows like ‘The Guardian’, ‘The Walking Dead’ and ‘American Horror Story’, while Star World rules as ‘the destination’ for the best in English entertainment. With flagship properties like ‘Masterchef Australia’ and ‘Koffee with Karan’, and also award winning shows like ‘House’ and

Broadcaster Star is elated. "These (viewership) numbers will help us sell better next year," said Sanjay Gupta, chief operating officer at Star India. "A lot of brands were keen this year, but next year will be even better."