.

Ajit Thakur, EVP and GM, Life OK said, “We wanted to use Diwali as a big push during this quarter so that we are considered the best GEC. And I am saying the best, not top, as beyond a point we don’t control the numbers. But we want people to stand up and take notice of this channel that is very different from the others. In the Diwali quarter we started with Dare2Dance and Ekta (Kapoor’s) show (Ajeeb Daasthan Hein Ye) is launching soon. We are set to reinvent comedy through Comedy Classes.”

Star India chief operating officer Sanjay Gupta said, “We are extremely delighted to take the Hero ISL to a global audience. The league is a collaborative effort by IMG-Reliance and Star India that brings together the best of international footballing talent, and we are confident that sports fans across the world will enjoy watching the arrival of India on the global footballing scene,”

21st Century Fox co-chief operating officer James Murdoch has lots of hopes from Star India. During his keynote on day one of the ongoing MIPCOM 2014, he said, “If we continue to innovate and lead in India, it will prove to be a game changer for us. It is the number one network in India.” He further stressed that the India business is really doing well for them and so was Sky in the UK.