.

11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

Show me everything from anytime

Can TV Save India?

Uday Shankar, the CEO of Star India said,"We needed to become the mouthpiece for people's aspirations and whatever people didn't like, whatever people thought needed to change, we needed to start sort of sensing that."

Bachchan Jr tackles the field at IIM Kozhikode

“Star TV did a great job of promoting the league. They said the benchmark was 50 million viewers for it to be a hit. At the end of six weeks of the league, they had had 493 million viewers. Kabaddi resonated with the Indian public,” said Bachchan.

Marketers give a thumbs-up to Star's new RIO

Star India had recently announced that it would be offering its channels on reference interconnect offer (RIO) to multi-system operators. This will mean that Star India channels will be offered individually rather than in the form of a package. TDSAT further directed that all MSOs should either sign the new incentive based RIO or the old RIO starting today, November 10, or face disconnection of Star India signals. With this decision hanging in the balance, we asked marketers about their opinion

Imagine more
Id: 11772