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Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies, all our initiatives are created with our viewer in focus. Their needs and choices drive our innovations. So #YPTF or You Pick The Flick was a natural extension that goes one step ahead in empowering our viewers and giving them the power of choice. We want to have a deeper interaction with our viewers and enrich their movie watching experience.”

Nikhil Madhok, Marketing Head, Star India says the discerning audience wants customized content. “And they are willing to pay a premium for it so that they can watch it without commercial advertisement. That number whether it is online or on television is still small. But going forward I think it will become bigger,” he said, citing the examples of the HD channels, Star World premier, where people get to watch the content the same as in the US and Netflicks. “Whoever is creating the content will

According to official data from BARB for week ending Sunday 26th October, Star Plus was top choice during Diwali week. The channel attracted a reach of 1,221,000 viewers – up from 1,134,000 last week.