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Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies, all our initiatives are created with our viewer in focus. Their needs and choices drive our innovations. So #YPTF or ‘You Pick The Flick’ was a natural extension that goes one step ahead in empowering our viewers and giving them the power of choice. We want to have a deeper interaction with our viewers and enrich their movie watching experience.”

Star has made the residuary 13 per cent stake acquisition for approximately $50 million in the fourth quarter of the fiscal ended 30 June 2014.

Fox Chairman and Chief Executive Officer Rupert Murdoch said, “Our strong earnings and revenue growth in the quarter were driven by continued momentum at our Cable Network Programming and Filmed Entertainment segments, reflecting sustained increases in affiliate fees as well as the global box office success of Dawn of the Planet of the Apes and The Fault in Our Stars. Additionally, we continued our focus on driving long-term value through our planned investments in a number of our growing brands