English movie channel Star Movies will premiere the ‘The Secret Life of Walter Mitty’ on 30 November.
English movie channel Star Movies will premiere the ‘The Secret Life of Walter Mitty’ on 30 November.
Star Group's India CEO Uday Shankar said, "I thank the BCCI for giving Star the broadcast rights. In collaboration with our partners ESPN, we will do a commendable job," he said.
STAR TV has paid Rs 3,851 crore for the deal, much above the amount paid by Nimbus. Evidently, STAR will have to bring in a 25 per cent hike in revenues from its latest acquisition in order to compensate for the difference.
STAR’s taken a brave, considered bet. Indeed, Multiscreen Media (MSM), who bid marginally less than STAR did (Rs 3,700 crore vis-à-vis STAR’s Rs 3,851 crore) could be kicking themselves for having missed out by just Rs 150 crores – that’s about Rs 1.5 crore per match.