Telling the world

The advent of new sporting leagues has given a bunch of little-known brands the chance to own teams and get a low-cost advertising platform.

Ajit Thakur, EVP and General Manager, Life Ok, said, “‘Savdhaan India’ has been one of our remarkable shows. It is a proud moment for us to witness ‘Savdhaan India’ reach the 1000 episodes mark in such a short time span. At Life Ok we have always tried to offer differentiated and meaningful entertainment to our viewers and ‘Savdhaan India’ has been one such endeavour. It aims to motivate a common Indian to be resilient and fight against crime. Through our efforts, we hope to have transformed a f

The tournament ranks among the best attended Football League in the world.