Telling the world

Star Sports has rolled out an ad film for the ongoing India Australia Test series. The film has been conceptualised by Lowe Lintas and went on air on December 19. The campaign is called #SleepTight and looks to bring cricket back into the limelight following a packed football season.

Here's a look at the future of football in India, with five good and five bad points to come from the tournament.

That was what the Indian Super League was styling itself as. While concurring with that claim would be akin to insulting the more than century-old history that Indian football can boast of, the inaugural edition of the ISL has been a rebirth of sorts for the beautiful game in a cricket-crazy country.