Telling the world

Sanjay Gupta, COO, Star India said, "The launch of so many channels with niche content proves broadcasters are ready to experiment with content, riding on the back of digitisation, as it has become easier now to take your channel to audiences in India."

Commenting on this, Sanjay Gupta, COO, Star India said, “The year 2014 has been phenomenal for STAR Plus. Having launched a myriad of differentiated shows this year, the opening of Tu Mera Hero has been extremely encouraging. We are glad that we have been able to challenge the persona that accompanies any male protagonist. It is quite an achievement, that we were able to garner the highest opening of 2014. We have closed the previous year on a good note and hope to continue this trend in the New Year as well!”

“‘Mahakumbh – Ek Rahasya, Ek Kahani’ is based on a curiosity factor and we wanted to highlight it through all our initiatives. Owing to this, we focussed on creating distinct promo-teasers and creatives that would build an intrigue level in the minds of our audiences, before the show goes on-air. Even on the digital platform, we intended to drive conversations through influencers about the uniqueness of the show through a number of innovative activities. With Varanasi being an important tent p