Telling the world

Uday Shankar, CEO, Star India said, “Launched with the aim of helping football take root among the country’s masses, the Hero ISL was backed by an aggressive broadcast plan, to bring an unparalleled football experience to viewers. Our intent was to awaken the passion of football and create the birth of a footballing nation. The resultant success of the Hero ISL justifies it as the right platform for tapping the passion for the sport that exists in India. As we gear for a bigger and better second

“Life OK Screen Awards was the most successful Awards property of last year. It clocked 9 TVM and was the highest rated Award show of the year 2014. This year we aim to take it several notches higher in entertainment.”

As part of the marketing campaign for Karz Chukana Hai, Movies OK executed an engaging session at Group M in Mumbai and Delhi as well as Madison in Delhi.