Telling the world

Star India spokesperson said, “The India Pakistan match is the biggest unifying factor in the country regardless of age, gender or whether you're a sports fan or not. We wanted a campaign, which will get the attention of the nation and would have a life of its own, but still be a part of the larger umbrella campaign #wontgiveitback.”

Star TV, the broadcaster of the ongoing cricket World Cup, introduced this format via the Star Sports 4K channel launched earlier this month.

The campaign does not have the usual flag-waving ads but humorous takes on stories around India and the World Cup (WC), released right after an India match.