Telling the world

Commenting on the show, Life OK spokesperson said, “Set in a time where the youth today does not mind taking short cuts to achieve their dreams and equates happiness to fame, the story portrays Lakshmi’s chase for her dreams that comes at a cost and teaches her biggest lessons that only make her stronger & resilient”.

Sanjay Gupta COO Star India said, "We operate in three areas — drama, movies and sports — and after last year’s experience during the IPL, we realised that demand for content online has never been this high..."

The run up to the India-Pakistan clash kicked off the Mauka Mauka ad series which is one of the most popular ad campaigns — something that mainstream advertising had not seen in a long time