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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com
Sports sponsorship revenues in India grew 10% in 2014 to Rs.4,809.6 crore, largely driven by interest in new sporting leagues including the Indian Super League (ISL), Hockey India League and the Pro Kabaddi League, even as cricket took a beating.
World Cup on starsports.com was sponsored by the biggest names in cricket advertising. Hero, Vodafone, Pepsi were all sponsors of the previous edition of World Cup 2011 but in 2015 have moved from TV to digital.