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24 May 2024

Watch the World TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold

Salaar: Part 1 – Ceasefire will premiere on Star Gold in Hindi on Saturday, 25 May 2024 at 7.30 PM.

Mumbai, 24th May, 2024: Star Gold brings the world TV premiere of Salaar: Part 1 – Ceasefire, starring pan-India superstars Prabhas and Prithviraj this weekend. The epic saga of power, bloodshed, and betrayal unfolds against the backdrop of a violently contested kingdom, hinging on the bond between two friends-turned-foes.

Directed by the acclaimed Prashanth Neel and produced by Vijay Kiragandur and Chaluve Gowda, Salaar: Part 1 is a 2023 Indian Telugu-language action film. The ensemble cast features Prabhas, Prithviraj Sukumaran, Shruti Haasan, and Jagapathi Babu. Set in the fictional dystopian city-state of Khansaar, the film follows the friendship between Deva (Prabhas) and Varadha (Prithviraj). Varadha enlists Deva's help to reclaim his throne from his treacherous father's ministers and relatives.

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‘Social buzz definitely leads to more engagement with (TV) viewers’

Q&A with Star India's Pallavi Tibrewal on an online game developed by Grey for the ‘Life of Pi’ premiere, role of digital initiatives, and monetising social buzz

Press Release

'Life of I' promotes movie premiere

Pallavi Tibrewal, VP, marketing, STAR GEC Channels, says, "Marketing has today become very personalised and a successful marketing campaign needs to provide the consumer a personal touch. This game provides a personalised experience to the people and the video at the end of the game also provides a great proposition for people to connect their life journeys with."

Press Release

Watching with America

Kevin Vaz, business head, English channels, STAR India, explains that apart from availability on the internet, people ask for DVDs from abroad. "When you don't give the audience a choice, they will go to piracy. He/she is a global Indian and is aware of what is available where and which seasons of which shows are running abroad."

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