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National Geographic and FOX International Channels VP, marketing Debarpita Banerjee, says that shows based on big events and people always bring more viewers. “Our rich and diverse library has always offered contextually relevant shows like Trapped in Kedarnath, Inside the Mahakumbh, 26/11 specials, 9/11 specials, that have fared extremely well. In fact, shows like Trapped in Kedarnath, 9/11 special went on to become one of the top three shows of the infotainment genre. Most of these special fea

Star World Premiere takes consumer engagement up to the next level with the introduction of its brand new Facebook app that gives their fans a chance to be on their favorite show.

Gaurav Banerjee, General Manager, Star Plus, said, “New Year’s Eve on Star Plus has always been the one-stop destination to celebrate the grandeur and excellence of cinema. Viewers have enjoyed bringing in the New Year in the company of the biggest stars of Bollywood and this year we believe that Big Star Entertainment Awards will again be a night to remember.”