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24 May 2024

Watch the World TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold

Salaar: Part 1 – Ceasefire will premiere on Star Gold in Hindi on Saturday, 25 May 2024 at 7.30 PM.

Mumbai, 24th May, 2024: Star Gold brings the world TV premiere of Salaar: Part 1 – Ceasefire, starring pan-India superstars Prabhas and Prithviraj this weekend. The epic saga of power, bloodshed, and betrayal unfolds against the backdrop of a violently contested kingdom, hinging on the bond between two friends-turned-foes.

Directed by the acclaimed Prashanth Neel and produced by Vijay Kiragandur and Chaluve Gowda, Salaar: Part 1 is a 2023 Indian Telugu-language action film. The ensemble cast features Prabhas, Prithviraj Sukumaran, Shruti Haasan, and Jagapathi Babu. Set in the fictional dystopian city-state of Khansaar, the film follows the friendship between Deva (Prabhas) and Varadha (Prithviraj). Varadha enlists Deva's help to reclaim his throne from his treacherous father's ministers and relatives.

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Press Release

Come January, Indian cricket team will sport Star logo

Star India Chief Operating Officer Sanjay Gupta said: “We have bought this sports asset to use as a tool for marketing our various brands. We have a portfolio of brands from Star Plus, Life Ok, Star Cricket, etc, and we will use this asset when we need to push any of these brands. Of course, we will need some time, as the jerseys will have to be printed by Nike. We have been buoyed by our experience of being a ground sponsor for IPL; that has, for instance, helped us market the Star Plus brand n

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"We will use the Indian jersey to promote all our brands

Star India COO Sanjay Gupta speaks on the title sponsorship of team India, the reasons behind the sports drive and the challenges that lie ahead in monetising all its investments

Press Release

STAR’s Indian cricket team sponsorship: What prompted the move?

Exchange4media asked various marketers and media agencies ‘Why did STAR India, which already has the broadcasting rights for the matches, invest in sponsoring the team?’

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