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24 May 2024

Watch the World TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold

Salaar: Part 1 – Ceasefire will premiere on Star Gold in Hindi on Saturday, 25 May 2024 at 7.30 PM.

Mumbai, 24th May, 2024: Star Gold brings the world TV premiere of Salaar: Part 1 – Ceasefire, starring pan-India superstars Prabhas and Prithviraj this weekend. The epic saga of power, bloodshed, and betrayal unfolds against the backdrop of a violently contested kingdom, hinging on the bond between two friends-turned-foes.

Directed by the acclaimed Prashanth Neel and produced by Vijay Kiragandur and Chaluve Gowda, Salaar: Part 1 is a 2023 Indian Telugu-language action film. The ensemble cast features Prabhas, Prithviraj Sukumaran, Shruti Haasan, and Jagapathi Babu. Set in the fictional dystopian city-state of Khansaar, the film follows the friendship between Deva (Prabhas) and Varadha (Prithviraj). Varadha enlists Deva's help to reclaim his throne from his treacherous father's ministers and relatives.

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Ajit Thakur, general manager of Life OK, which telecast Sherawat’s Bachelorette India - Mere Khayalon Ki Mallika, says this “crossover” is healthy for the business of the film and TV industries.

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STAR India Head Marketing & Communications, Gayatri Yadav said, “The work done by DDB MudraMax OOH for the brand refresh campaign has been outstanding. The DNA and essence of the brand refresh was well understood and reflected in the manner in which the planning and media selection was done by the agency. Especially the Star Sports zone and roadblocks conceptualized and executed at Mumbai and Delhi airports are noteworthy and have created a great impact and buzz for the refresh. We are very impr

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