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24 May 2024

Watch the World TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold

Salaar: Part 1 – Ceasefire will premiere on Star Gold in Hindi on Saturday, 25 May 2024 at 7.30 PM.

Mumbai, 24th May, 2024: Star Gold brings the world TV premiere of Salaar: Part 1 – Ceasefire, starring pan-India superstars Prabhas and Prithviraj this weekend. The epic saga of power, bloodshed, and betrayal unfolds against the backdrop of a violently contested kingdom, hinging on the bond between two friends-turned-foes.

Directed by the acclaimed Prashanth Neel and produced by Vijay Kiragandur and Chaluve Gowda, Salaar: Part 1 is a 2023 Indian Telugu-language action film. The ensemble cast features Prabhas, Prithviraj Sukumaran, Shruti Haasan, and Jagapathi Babu. Set in the fictional dystopian city-state of Khansaar, the film follows the friendship between Deva (Prabhas) and Varadha (Prithviraj). Varadha enlists Deva's help to reclaim his throne from his treacherous father's ministers and relatives.

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Is Star’s ‘Mauka Mauka’ The Greatest Cricket Campaign Ever?

Gayatri Yadav, EVP - marketing and communication, Star India, takes us through the creative journey from the scratch to the success of the #wewontgiveitback campaign. "Our creative brief going into the World Cup was simple - India was the defending champion - we wanted to capture the desire to retain the cup and showcase the spirit and aggression of this new, young team India. That led to the launch campaign "we won't give it back". Defiant and aggressive, the campaign served as a rallying cry

Leading brands join the #MaukaMauka bandwagon on Twitter

The ‘Mauka’ campaign has also met with great response online and on social media from fans across going viral with over 28 million views online as of Friday.

‘Technology has to get it 100 % right’

The official broadcaster STAR Sportswill have this particular benefit for the semifinals and final also

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