IPL 2023

- 505 million viewers tuned in to IPL live broadcast on the Disney Star Network, the first cricket tournament to register over half a billion viewers -

- Year-on-year growth in rating for the tournament stands at 32% -

- The Finals between GT and CSK registered a peak concurrency of 64.1 million- the highest for IPL 2023-

Disney Star, the official television broadcaster of TATA IPL 2023, has etched its name in history by delivering the biggest IPL ever on television, making it the first cricket tournament to register over half a billion viewers. According to BARC, an astounding 505 million viewers tuned in to Disney Star's live broadcast of the matches. Disney Star has accumulated a staggering 427.1 billion minutes of watch time for the live broadcast of the matches, underscoring the immense popularity of the tournament among passionate fans. Furthermore, the broadcaster has witnessed a remarkable growth of 32% in match TVR* compared to the last edition.

The Finals between GT and CSK registered a peak concurrency of 64.1 million- the highest for IPL 2023. Additionally, 47 out of 74 matches registered peak concurrency of more than 30 million. The Hindi Speaking Markets continued to break records with 334 million fans watching the tournament, a growth of 47% compared to the last edition. Viewership among kids also increased by 64% compared to the last edition, emphasizing that IPL is most enjoyed together on the big screen. The broadcaster has reached new heights in high-definition (HD) broadcasting, with an incredible 101 million viewers tuning in to the HD broadcast. This number is three times higher compared to last year, demonstrating the growing preference for high-definition sports viewing.

Disney Star's monumental achievement in broadcasting the TATA IPL 2023 has been a massive success, cementing its place in the annals of sports television history. The pre-tournament build-up programming created history by attracting a record-breaking 205.6 million viewers, setting the stage for an unforgettable season. The broadcaster’s efforts to engage and captivate viewers by providing best-in-class content and surround programming have yielded exceptional results. The overwhelming response from viewers across demographics showcases the success of TATA IPL 2023 and highlights the broadcaster’s commitment to delivering high-quality content that resonates with audiences.

Source: BARC

*- Figures are for M15+ including OOH

All figures are for 2+U+R including OOH

About Disney Star:

With a television network that reaches more than 700 million viewers in nine different languages every month and a streaming platform (Disney+ Hotstar) that has transformed the way India consumes entertainment; Disney Star is the leading media & entertainment company in the country. The organization’s entertainment portfolio, which generates more than 20,000 hours of original content every year, cuts across general entertainment, sports, films, infotainment, kids and lifestyle content. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.