Press Release

STAR POWER Shines bright with 7 channels leading in their respective genres

22 June 2011

STAR POWER

~ Shines bright with 7 channels leading in their respective genres ~

Mumbai, 22ndJune 2011:STAR India, the leading Media and Entertainment Company, once again proves that it is a force to reckon with. The media conglomerate has 7 of its channels coming through as the undisputed leader in their respective genres. Star India has leadership positions in Hindi GE (Star Plus), Hindi Movies (Star Gold), Marathi GE (Star Pravah), Bengali GE (Star Jalsha), English GE (Star World), English Movies (Star Movies) and Malayalam GE (Asianet). (Source TAM, Week 25).

“This is a clear testament to our strength as a network – Star India leads across 7 channels, across 5 languages Hindi, English, Bengali, Marathi and Malayalam and across 2 genres – General Entertainment & Movies. No other network provides the quality of content and the width of reach that Star India provides. This truly demonstrates how we are Inspiring a Billion Imaginations through the stories we tell, the movies we show and the ideas we inspire across the length and breadth of India,” said Sanjay Gupta, COO Star India.

 

 

Star India is synonymous with being the market leader in multiple territories worldwide.Its business has greater breadth and depth than any other broadcaster in the country. With a reach that extends well beyond the boundaries of India and cutting-edge innovative and clutter-breaking content, the network is blazing ahead with all its strength and might.

 

About STAR India

 

STAR India is a leading media and entertainment company, broadcasting 32 channels in eight languages to more than 400 million people every week across India and more than 65 countries across the globe. Its channel portfolio includes household brands Star Plus, Star One, Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav and joint venture channels Asianet, Asianet Plus, Star Vijay, Suvarna, Star News, ESPN and Star Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky, Cable system Hathway, channel distributor STAR Den, news channel operator MCCS, south Indian broadcast business of Asianet channels and STAR Vijay, film producer and distributor Fox STAR Studios India and STAR CJ Home Shopping.  It business has greater breadth and depth than any other broadcaster in the country.

 

Star India is a fully owned subsidiary of News Corporation www.newscorp.com

 

For further information, please contact:                                              

Parul Sharma  

Assistant Vice President

Corporate Communications  

STAR India Pvt Ltd                                                                 

parul.sharma@startv.com

 

 

Hanmer MSL

Luna Biswas- Vice President

luna@hanmermsl.com

 

Nikita Crasta- Senior Account Manager

nikita.crasta@hanmermsl.com

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Commenting on this notable feat, Yogesh Manwani, VP Marketing, STAR Pravah says,” We are extremely happy with the support our viewers have shown towards us and the ratings are a proof of their appreciation of our efforts. We promise to continue to deliver a wide variety of entertainment that the viewers have never seen before.”

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Hemal Jhaveri, General Manager, STAR Gold, says, "The prices of satellite rights for the movies have increased recently. Many of the movies bought by the channel were acquired about a year and a half ago."

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