.

30 June 2024

Star Maa Unveils Heartwarming New Serial "Chinni"

"Chinni" is scheduled to air from Monday to Saturday at 7:00 PM, promising audiences an engaging viewing experience filled with heartfelt moments and valuable life lessons.

30th June, 2024, Hyderabad: Star Maa, a leading Telugu entertainment channel, is all set to enthral its viewers with a unique offering, the heartwarming serial 'Chinni'. Premiering on July 1st, 'Chinni' is not just another serial but a compelling narrative that explores the themes of innocence, maternal love, and the resilience of familial bonds in a way that's never been seen before.

"Chinni" tells the poignant story of a young girl who begins her life in prison, raised amidst challenges and guided by her unwavering connection with her mother. The narrative unfolds as Chinni steps into the world outside, determined to reunite with her loved ones and carve her path despite the odds stacked against her.

The serial explores the emotional journey of Chinni, portraying the impact of maternal influence and the complexities of familial relationships. Viewers will witness her growth from a child confined by circumstances to a young woman navigating life's trials with courage and determination.

"Chinni" is scheduled to air from Monday to Saturday at 7:00 PM, promising audiences an engaging viewing experience filled with heartfelt moments and valuable life lessons.

Don't miss the premiere of "Chinni" on Star Maa, starting July 1st. With Chinni, embark on a journey of emotions and discoveries.

Show me everything from anytime

Broadcasters bet big on niche channels, HD content: Star COO

Sanjay Gupta, Chief Operating Officer, Star India, said, “We already have one and half million HD subscribers in the country. I think we are seeing a serious change in subscription revenues on HD. People are willing to pay for HD content.”

Star Plus attempts ‘disruption’ route to take Mahabharata to India

Nikhil Madhok, senior VP-marketing and programming strategy, Star Plus, said, “Disruption was the key thought around our campaign. That's what you will see in every medium we have used to promote the show. Starting with the set of the differentiated character promos that are getting attention; for example, we positioned Shakuni not as a scheming old uncle but as a brother who loved his sister Gandhari so much that he dedicated his life to taking revenge on Hastinapur for the injustice meted out

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

Hemal Jhaveri, EVP and GM, Movies OK and Star Gold said, “It is unfair to call the genre non-interactive. A vast amount of marketing and interaction efforts are put in place when big premieres are launched on any channel. The channel and brand is marketed to agencies as well as regular audiences.”

Imagine more
Id: 12166