This year, Star Gold maintains its strong position by hosting 6 out of the Top 10 movie premieres, achieving a notable reach of 89 million unique viewers.
12th September, 2024, Mumbai: Star Gold has once again delivered a successful movie premiere on TV. Premiered on 24th August 2024, the Worldwide TV First Premiere of horror-comedy film Munjya has shattered TV viewership records. The film captivated an astounding 34.6 million viewers across India, surpassing other major Bollywood blockbusters.
After setting the Box office in theatres on fire, Munjya premiered directly on TV on Star Gold – this strategic move not only generated massive excitement among movie fans but also delivered breakout viewership numbers, reiterating that India at large prefer watching movies with family on TV.
Munjya has also captured the hearts of audience across demographics. It has garnered the highest ratings among Males, Females & Kids. In less than 3 hours, a staggering 14.2 million households tuned in for the Premiere testifying to the platform’s strength and showcasing broad appeal of the content with its ability to connect with diverse viewers.
Star Gold has a strong reputation for TV premieres, with a proven track record spanning over a decade. This year, the channel maintains its strong position by hosting 6 out of the Top 10 movie premieres, achieving a notable reach of 89 million unique viewers. This achievement underscores Star Gold's commitment to bringing viewers the most sought-after movie content.
