.

11 July 2024

Star Gold presents the World TV Premiere of Teri Baaton Mein Aisa Uljha Jiya, starring Shahid Kapoor and Kriti Sanon

The film received tremendous acclaim for its innovative storytelling and toe-tapping music, produced by Dinesh Vijan’s Maddock Films in association with Jio Studios.

11th July, Mumbai, 2024: The much-loved family entertainer, Teri Baaton Mein Aisa Uljha Jiya, starring Shahid Kapoor and Kriti Sanon is all set for the World TV premiere on Star Gold this Sunday at 8 PM. The film received tremendous acclaim for its innovative storytelling and toe-tapping music, produced by Dinesh Vijan’s Maddock Films in association with Jio Studios. The robot rom-com features a stellar ensemble cast, including legendary actors Dharmendra and Dimple Kapadia, promising brilliant performances and top-notch entertainment. 

The story revolves around Aryan Agnihotri, a handsome, smart robotics engineer from Delhi, now based in Mumbai. Following the footsteps of his workaholic aunt, played by Dimple Kapadia, Aryan ventures to Los Angeles, where he meets Sifra, played by Kriti Sanon. Unknown to Aryan, Sifra is a robot that behaves just like a human. As their love story unfolds, it comes with numerous twists and turns, challenging the very essence of human-robot relationships.

Shahid Kapoor shares his excitement about the premiere said,

“The love for Teri Baaton Mein Aisa Uljha Jiya keeps growing! Get ready to experience the ultimate family entertainer on TV. Make sure to catch the World TV Premiere, only on Star Gold this Sunday at 8 PM.”
- Shahid Kapoor, Actor

Kriti Sanon, reflecting on her role, adds, 

“This was the first time being part of such a unique romantic comedy where I play the role of a robot. Portraying Sifra was a joy and a huge learning experience. The film shot across beautiful locations, boasts amazing music. I am really looking forward to families enjoying this unique story during its premiere on Star Gold this Sunday at 8 PM.”
- Kriti Sanon, Actress

Don’t miss the chance to watch one of the most beloved films of the year. Tune in to Star Gold this Sunday at 8 PM to catch Teri Baaton Mein Aisa Uljha Jiya.

Show me everything from anytime

Broadcasters bet big on niche channels, HD content: Star COO

Sanjay Gupta, Chief Operating Officer, Star India, said, “We already have one and half million HD subscribers in the country. I think we are seeing a serious change in subscription revenues on HD. People are willing to pay for HD content.”

Star Plus attempts ‘disruption’ route to take Mahabharata to India

Nikhil Madhok, senior VP-marketing and programming strategy, Star Plus, said, “Disruption was the key thought around our campaign. That's what you will see in every medium we have used to promote the show. Starting with the set of the differentiated character promos that are getting attention; for example, we positioned Shakuni not as a scheming old uncle but as a brother who loved his sister Gandhari so much that he dedicated his life to taking revenge on Hastinapur for the injustice meted out

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

Hemal Jhaveri, EVP and GM, Movies OK and Star Gold said, “It is unfair to call the genre non-interactive. A vast amount of marketing and interaction efforts are put in place when big premieres are launched on any channel. The channel and brand is marketed to agencies as well as regular audiences.”

Imagine more
Id: 12158