Press Release

STAR GOLD IS NOW OFFICIALLY THE THIRD MOST WATCHED MOVIE CHANNEL IN THE UK

27 January 2011

27th January 2011, London Last September saw Star Gold -  the popular Bollywood channel of the Star network, officially occupy the slot of the UK's No. 1 Bollywood movie channel as measured by BARB. According to data released by UK audience measuring body, British Audience Research Board (BARB), Star Gold's top Bollywood content has proved a success with viewers. It now proudly sits at number three amongst other mainstream movie channels in the UK with Film4 at one, followed by Sky Movies Showcase in second, Star Gold at three and Sky Movies Family and Sky Movies Premiere following. Yeshpal Sharma, VP of Distribution & Sales of Star UK said, "Star Gold consistently being the number one Bollywood movie channel in the UK has always been a clear strength for us, but now becoming the third most watched movie channel across the board in the UK is something that we are extremely proud of." "We are committed to providing viewers with the best in Bollywood content and our huge movie library clearly appeals to our rapidly-growing audience," he added. Star Gold boasts of one of the largest film libraries, comprising movies of outstanding critical & commercial success. The pay-TV channel Star Gold is available at position 809 on the Sky electronic programme guide and is owned by Rupert Murdoch's News Corporation. 

Show me everything from anytime

Advertisers will have to pay more post Star-BCCI deal

STAR TV has paid Rs 3,851 crore for the deal, much above the amount paid by Nimbus. Evidently, STAR will have to bring in a 25 per cent hike in revenues from its latest acquisition in order to compensate for the difference.

STAR’s BCCI bid: well played

STAR’s taken a brave, considered bet. Indeed, Multiscreen Media (MSM), who bid marginally less than STAR did (Rs 3,700 crore vis-à-vis STAR’s Rs 3,851 crore) could be kicking themselves for having missed out by just Rs 150 crores – that’s about Rs 1.5 crore per match.

Star TV rolls out launch campaign for Aamir Khan's first show on TV

Starting 1 April 2012, Star TV has put on air the teaser campaign for the much awaited reality show which will mark the debut of Aamir Khan on television.

Imagine more
Id: 5925