.

31 May 2024

PVR Inox and Star Sports Network elevate cricket viewing with live screenings of ICC T20 World Cup 2024

Introducing an Immersive Big-Screen Experience for Every Cricket Fan Across 125+ locations 

31st May, 2024: PVR INOX Limited, the largest and the most premium cinema exhibitor in India has announced a landmark association with Star Sports Network for live screening the ICC Men's T20 World Cup 2024, in India. This association includes live screenings of all India matches in the league stage, Super8’s, as well as the Semi-Finals and Final from 1st -29th June’24, across more than 121 cinemas in over 45 cities nationwide.

This exciting association will enable cricket fans to enjoy the thrill of the upcoming World Cup in stadium-like experience on the big screen, delivering an unparalleled viewing experience. The plush, comfortable settings of PVR INOX cinemas will elevate the cricket-watching experience, allowing fans to cheer for their favourite teams together amidst much fanfare. Patrons can also indulge in PVR INOX’s delectable food combos and gourmet options while enjoying their favourite matches in the comfort of the cinema hall. The initiative underscores PVR INOX's commitment to providing exceptional entertainment experiences and leveraging its advanced cinematic technology to bring major sporting events to the big screen.

Commenting on the announcement, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd said,

 

“We are incredibly excited to collaborate with Star Sports to bring the ICC Men’s World Cup 2024 to our cinemas. This association is a significant milestone for us, as it combines two of India’s greatest passions: cricket and cinema. Screening the World Cup in our cinemas offers fans a stadium-like experience, filled with excitement and camaraderie. Last year, we witnessed an overwhelming response from audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. At PVR INOX, we are dedicated to enhancing the entertainment experience, and screening live cricket matches in our cinemas is a testament to that commitment.”
- Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd

Speaking on the association, Vikram Passi, Head - Marketing, Star Sports Network said,

“Star Sports is underscoring its commitment to cricket fans this ICC T20 World Cup by partnering with PVR, wherein cinemas will transform into dynamic mini-stadiums, providing a vibrant space for fans to unite and cheer for Team India. This collaboration strengthens our commitment to creating a communal and joyous atmosphere around cricket, highlighting its unifying power. Star Sports immersive and electrifying broadcast will be further magnified on the biggest screen allowing India fans to revel in an unparalleled celebration of cricket.”
- Vikram Passi, Head - Marketing, Star Sports Network

This association is especially significant as it aligns with PVR INOX’s strategy to expand its reach and offerings, ensuring that audiences across India can enjoy world-class entertainment. The screenings will take place in major metropolitan areas as well as tier-2 and tier-3 cities, ensuring wide accessibility and catering to the vast cricket-loving population of India including Mumbai, Delhi NCR, Kolkata, Ahmedabad, Pune, Jaipur, Indore, Vadodara, Surat, Guwahati, Goa, Nagpur, Lucknow, Chandigarh, and Trivandrum.

About PVR INOX Limited

PVR INOX Limited is the largest film exhibition company in India with 1760 screens across 363 properties in 113 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child-friendly audis, the latest screening technology, superior sound systems, a wide range of F&B offerings, film and non-film content, and an array of formats in the premium screen category. For further information, please visit: http://www.pvrcinemas.com

For further information, please visit: http://www.pvrcinemas.com

Follow us:
https://twitter.com/_PVRCinemas
https://www.linkedin.com/company/pvr-limited
https://www.instagram.com/pvrcinemas_official
https://www.facebook.com/moviesatpvr/

For media queries, please contact:

Pearleen Katyal | M: +91 9899026003| E: pearleen@avianwe.com

Shobhit Tripathi| M: +91 8559077887 | E: shobhitt@avianwe.com

  

Show me everything from anytime

"FX will now push advertising on the channel in a big way": Kevin Vaz

According to Kevin Vaz, business head, English channels, STAR Jalsha and Jalsha Movies, STAR India, the data over the past three-four months shows that 50 per cent viewers of the channel belong to SEC A and 72 per cent reside within the top four metros. "The second phase of digitisation has helped us in a big way," says Vaz

An epic battle

Ajit Thakur, general manager, Life Ok said, “Execution plays an important role. In our case we had to get everything perfect. Instead of making the usual set we created a chroma based set and therefore relied more on graphics.”

Three media firms make it to the billion-dollar club

The Times Group, Zee Group and STAR India are now part of the billion-dollar media club. All three were just about a billion dollars in revenues.

Imagine more
Id: 11780