.

11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

Show me everything from anytime

HD viewers may soon see the end of advertisement-free viewing

“Star Plus is a separate channel from Star Plus HD and it makes business sense to monetize the two separately,” said Sanjay Gupta, chief operating officer, Star India.

Star's Aamir Khan debut TV show to ride on big money

Star India president-ad sales Kevin Vaz said, “We have got eight sponsors already. We are giving our sponsors 100 per cent exclusivity i.e we will not sell spots to any competitor brand on the show. We will be finalising on the remaining two associate sponsors by Friday.

Multiplex to multi-platform

Hemal Jhaveri, General Manager, Star Gold, says, “Cost of acquisition is high because of shortage of quality content. It is that simple. For every movie that is sold to a broadcaster, there are four movies that remain unsold.”

Imagine more
Id: 11772