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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Krishnan Kutty, Senior Vice President, (distribution strategy), Star TV, says, “The biggest challenge in HD lies in educating the consumers.

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Commenting on the occasion Saurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltd said, “STAR World is constantly designing ways to engage viewers either by bringing the latest Hollywood shows to India or launching innovative properties like Crime At Ten.

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