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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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FICCI Frames 2012: Regional is the new national

STAR Pravah's Pantvaidya raised the most crucial of the aforementioned challenges, namely, the issue of ad revenues and the huge gap between ad revenues for regional and national players.

Ad brake for pay TV channels

There will be a direct impact on our revenues as the advertising time is almost reduced to half,” says Kevin Vaz, president (Ad Sales, Star India).

Sony sweeps Ficci Frames 2012 awards; Star Plus remains best channel

Celebrating excellence in the verticals of Film, Television and Radio, the FICCI Frames Excellence Awards on Friday concluded the 13th edition of the annual three-day event organised by the Federation of Indian Chambers of Commerce and Industry in Mumbai from March 14-16, 2012.

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