.

Commenting on this notable feat, Yogesh Manwani, VP Marketing, STAR Pravah says,” We are extremely happy with the support our viewers have shown towards us and the ratings are a proof of their appreciation of our efforts. We promise to continue to deliver a wide variety of entertainment that the viewers have never seen before.”

Star India’s chief executive officer Uday Shankar and his advisers probably feel that digitization of the Indian cable television industry will unlock the value of the cricket property the company has purchased at an eye-popping premium.

Hemal Jhaveri, General Manager, STAR Gold, says, "The prices of satellite rights for the movies have increased recently. Many of the movies bought by the channel were acquired about a year and a half ago."