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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Fresh content will be key for the English genre: Kevin Vaz

Kevin Vaz, Business Head, English Cluster, Star Jalsha and Jalsha Movies at STAR India stressed on the need for channels in the English Entertainment genre to evolve and showcase fresh content as well as establishing a connect with the right set of audiences.

"FX will now push advertising on the channel in a big way": Kevin Vaz

According to Kevin Vaz, business head, English channels, STAR Jalsha and Jalsha Movies, STAR India, the data over the past three-four months shows that 50 per cent viewers of the channel belong to SEC A and 72 per cent reside within the top four metros. "The second phase of digitisation has helped us in a big way," says Vaz

An epic battle

Ajit Thakur, general manager, Life Ok said, “Execution plays an important role. In our case we had to get everything perfect. Instead of making the usual set we created a chroma based set and therefore relied more on graphics.”

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