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Debarpita Banerjee, VP – Marketing, Fox International Channels said, “We are extremely excited about the activations we are undertaking as part of our launch campaign for SoundTrek. The show promises to be a visual and melodious treat for music and travel buffs alike. It is this value proposition that we are bringing alive through the various activations. We have received great consumer response and are confident this interactive promotion will translate into increased viewership for the show, w

Life OK general manager Ajit Thakur: "Social media platforms are a great place to directly engage and interact with consumers. The idea is to leverage the various platforms to drive engagement and increase affinity towards our content. We also provide additional content specific to digital platforms for users who have supported us, or in facebook terms, 'liked' us."

Actor Aamir Khan, who took television viewers by storm with his first series ofSatyamev Jayate has received the award in the individual category in the Aaj Tak Care awards held on 28 August here.