.

Star India vice president marketing Nikhil Madhok says. : “It is not that there is no potential in the afternoon slot. But, it’s about priority. There is more scope for improvement if we try to capture viewers in the prime time slot. Also, it is more important from a financial perspective and viewership availability.”

Bollywood superstar Aamir Khan has been selected for a US award for his television show Satyamev Jayate along with eminent American director Kathryn Bigelow and the International Center on Nonviolent Conflict (ICNC).

Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on the social media platform. Whether it is in the form of a video or tweet, the online conversations have created a strong mass anticipation around the show”.