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Kevin Vaz, General Manager – English Cluster, Star India, said, “At Star Movies, we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – ‘Star Movies Secret Screening’. We are happy with the overwhelming response and, as always, we will continue to constantly engage our audience with such immersive experiences.”

Says Sanjay Gupta, COO, Star TV India, "Except for cricket, there is no game that has been able to get the kind of viewers and engagement levels as kabaddi. It was really a surprise and could be the game we were looking for."

Commenting on this pioneering activity, Gayatri Yadav EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity”.