.

Sanjay Gupta, Star India COO said , “The Indian media industry is the biggest in the world by output -- over 500,000 hours of television content, 80,000 newspapers published daily, 1,600 feature films each year."

Sanjay Gupta, Star India COO said, "Amid India's steadfast focus on economic growth, the Media & Entertainment has the potential to serve as the country's key engine of growth, both socially and economically, if the government unlocks its true potential by giving the industry the policy priority it deserves."

Star Plus SVP marketing Nikhil Madhok said, “It has a very loyal audience with the highest time spent on Hindi general entertainment channel (GEC). The show is really popular but a lot of people kept telling us, especially youngsters, that it was too late for them to stay awake and watch considering they have their schools and colleges the next day.”