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Star Plus and Zee TV hold 4 slots each in the top 10 weekday shows. Zee has 3 shows in among the top 5 in Week 38 of TAM 2014.

Excited about the latest venture Ajit Thakur, EVP & GM, Life OK, says, “We at Life OK have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. This show will be one of our biggest launches since it brings together three powerful forces, Ekta, Sonali and the story of an extremely strong female protagonist. We are confident the viewers will enjoy the show as much as we enjoyed making it. The show is definitely something you should watch for its extremely well defined characters and a compelling story. It's a journey of a woman from being a content homemaker to displaying the courage to step out and gain financial independence in order to secure the lives of her loved ones, her children.”

Star India COO Sanjay Gupta said, “We believe in the potential of football as a sport that cuts across culture, race, religion and economic might. The Hero Indian Super League heralds the birth of India as a footballing nation and, as the leading sports broadcasting network in India, we plan to take the viewer experience to the next level. In order to take the game of football closer to its fans, we are providing a never-seen-before plan, leveraging the strength of sports, entertainment, regiona