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Star’s new Reference Interconnect Offer (RIO) is a game changer. It has a transparent and non-discriminatory pricing structure with a clearly iterated innovative structure incentivizing easy consumption of Star channels and promoting consumer choice, while helping its trade partners in digitization.

Star Plus GM Gaurav Banerjee says, “In films we have a much longer history of creative pursuits; TV is a comparatively new medium. But there is no reason why we can’t or shouldn’t do biopics on television. I think it is more about the first one happening.”

Indiantelevision.com speaks to Star India EVP distribution Krishnan Kutty on the whole Star RIO deal, the incentives and the reaction from the MSOs and distribution community on the new RIO deal.