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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Press Release

Star India gets 90-95 per cent MSOs to sign the new RIO

Star India has completed signing 90-95 per cent of the agreements for its reference interconnect offer (RIO) with multi-system operators (MSOs).

Press Release

How Star's new RIO is a game changer for the broadcast industry

Star India CEO Uday Shankar said, “Adapting the new RIO would mean the MSOs getting adept in packaging, and secondly honing their sales skills. For the first time they will have to go and ascertain individual consumer preferences. They will now have to maintain a robust subscriber base month after month, it is a somewhat complicated business execution. But if they can do it they can earn more money.”

Press Release

GEC Watch: Colors beats Zee TV in weekday primetime

Star Plus leads weekday programming with five shows in top 10 followed by Zee TV with 3 and Colors with 2 shows in Week 45.

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