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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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I misjudged Uday Shankar at Aaj Tak: Aroon Purie

While congratulating Star India CEO Uday Shankar for winning the IMPACT Person of the Decade award, Aroon Purie, Chairman, India Today Group candidly admitted that he had “misjudged” Shankar’s potential for corporate leadership during his stint with Aaj Tak, the Hindi news channel run by the Group.

Producers Raju Hirani and Vidhu Vinod Chopra feel Aamir will work his magic

STAR India COO Sanjay Gupta says ratings from films have remained the same in three years adding that the return on investment (RoI) has worsened in the past three years.

Star India CEO Uday Shankar is ‘Person of the Decade’

Accepting the award, Shankar said, “This is overwhelming – there is nothing more special than peer recognition. I consider myself a creation of this industry, and for this industry to recognize that I might have made some impact on the last decade fills me with a sense of both -- pride and gratitude.”

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