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Ajit Mohan, EVP Star India and Head of New Media, said, “Very clearly, we are seeing consumers slowly moving away from basic text and scorecards to a more immersive sports experience centered around video and rich data and analytics.”

Life OK’s spokesperson said, “With our latest offering, Mahakumbh, we aim to recreate the same magic by introducing the first ever contemporary mytho thriller on Indian Television, the biggest Indian legend untold and Rudra, the next Indian superhero. Shot across the world, from Poland to the Ghats of Varanasi and Mumbai, packed with breath-taking stunts, advanced technology and intriguing storyline, Mahakumbh will be a visual treat for our audiences. As we celebrate the channel’s third anniversary, we aim to continue to amaze our viewers with more inspiring, thrilling and entertaining content.”

Life OK's spokesperson says, "With Devon ke Dev..Mahadev, we gave the nation an iconic character that they worshipped, loved and admired for all these years. With our latest offering, Mahakumbh, we aim to recreate the same magic by introducing the first ever contemporary mytho thriller on Indian Television, the biggest Indian legend untold and Rudra, the next Indian superhero. Shot across the world, from Poland to the Ghats of Varanasi and Mumbai, packed with breath-taking stunts, advanced techn