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Star India Chief Operating Officer Sanjay Gupta, said: “Football is an aspirational sport and India has a committed fan following for the Barclays Premier League. BPL Live is a great initiative to take fans closer to the game, its iconic clubs and legendary heroes.”

21st Century Fox co-COO James Murdoch said, “The connections between brands and consumers have continued to evolve within digital video environments, and True[x] is at the center of this vital area of innovation. We’re thrilled at the opportunity to have True[x]’s talented team work with us as we set out together to create new experiences in what we believe is a very exciting time in digital video.”

The multi system operators (MSOs) have finally come out with their packages and the pricing module for the Star India channels, after the broadcaster decided to give its channels only on Reference Interconnect Offer (RIO) basis.