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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Press Release

Star Sports tells viewers to #Sleeptight during Ind-Aus series; watch it on their own time

Star Sports has rolled out an ad film for the ongoing India Australia Test series. The film has been conceptualised by Lowe Lintas and went on air on December 19. The campaign is called #SleepTight and looks to bring cricket back into the limelight following a packed football season.

Press Release

The good and bad: India's football future following the ISL

Here's a look at the future of football in India, with five good and five bad points to come from the tournament.

Press Release

Birth of New Footballing Chapter!

That was what the Indian Super League was styling itself as. While concurring with that claim would be akin to insulting the more than century-old history that Indian football can boast of, the inaugural edition of the ISL has been a rebirth of sorts for the beautiful game in a cricket-crazy country.

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