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Star India COO Sanjay Gupta said, "The addition of southern languages has resulted in significant interests from south-based clients TI Cycles, Dixcy, Manappuram have signed for their maiden World Cup association."

Sanjay Gupta, COO, Star India says, "The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team's defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a 'Cup for All'. We will introduce many firsts and innovations in sports broadcasting to take

Announcing a slew of initiatives, Star India COO Sanjay Gupta said, “The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”