.

"On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, languages and HD feed among others. For the first time in live cricket, advertisers can buy different cuts, air creatives in different languages to target their audiences more sharply. The response to this has been overwhelming, not just from the usual cricket advertisers, but also from a host of other brands," says an official spokesperson of the Uday Shankar-led television network.

Star India CEO Uday Shankar explains, “Our genes had to become ‘Indian’ if we wanted to maintain leadership.”

The company’s chairman, CEO Rupert Murdoch said, “We delivered solid quarterly results despite continuing currency headwinds and ratings challenges at the FOX broadcast network. Our growth was led by sustained affiliate revenue growth in our channels business. I am also very proud of the creative successes that we have achieved at Twentieth Century Fox, which set a global box- office record in 2014 and leads the industry with 24 Academy Award nominations, including Best Picture nominations for ‘