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This Valentine’s Day is about to get bigger and better with Star Plus’ special #IThankYou campaign and an on air celebration of love with Star Valentine’s Day – Muskurane Ki Wajah Tum Ho.

Uday Shankar, CEO, Star India, said, “The Telugu market is an important market; however, the pace of innovation has been slow. We are keen to change this by acquiring a local presence and fundamentally changing the content quality paradigm. We were very impressed by the solid creative core and quality and depth of the management team at Maa. In a short span of time they have built a leading business which is poised to take the next leap. The acquisition fills a vital gap in our portfolio allowin

Interview with CEO, STAR India