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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Press Release

India-Pak World Cup match clocks 25 mn video views on Star’s digital platform

Sanjay Gupta, COO, Star India, remarked, “The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India-Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms – Hotstar and starports.com. This has set a new record for the highest number of vid

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ICC Cricket World Cup in 4K: The first ever global broadcast of cricket in 4K technology

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Press Release

Industry leaders on political communication and the role of professional advertising

Sanjay Gupta, COO Star India said, "Because they come and promise only during elections is why they do not succeed," he pointed out. "If they have a credible promise, there is no reason why they cannot succeed," he further said. Taking the example of the "India Shining" campaign, he opined that there was a fundamental disconnect in the messaging. "Brand building is not a one off project but in politics it is thought that it is," he opined.

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