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What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.

As the man who heads the largest broadcast network of 34 channels, Shankar has emerged as the undisputed leader that the entire industry looks up to for direction.

‘Chal, Kar Pehel’ was kick-started in Bhopal and the first Walkathon saw participation from numerous women, all of whom took the pledge to stand up against gender inequality. ‘Chal, Kar Pehel’ includes various programs, namely, school and college contact program, door to door promotion and associations with various NGOs that all culminate into the Walkathon. ‘Chal, Kar Pehel’ will engage with people from different walks of life - the youth of the country, housewives, the working class, bureaucrats and social activists from across the country.