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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Press Release

Star Sports Mauka ads lead Twitter conversations

Star Sports has been leading the conversation on #CWC15 this past week with their popular videos series that started with the India vs Pakistan match, according to last week’s Twitter Brand Index. Each Indian victory has meant a new video. The latest came out right after India won the match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan. Over and above this thematic campaign Star Sports continues to connect fans

Press Release

Star India acquires Screen, to phase out print and become a digital entity

Uday Shankar, Chief Executive Officer (CEO), STAR India said, “The Screen acquisition will yield huge benefits for STAR India and for Hotstar — our digital platform. We could not be more excited.”

Press Release

Face off: Star Sports revenue

Sanjay Gupta, Chief Operating Officer, Star India talks about how the tide has turned in favour of the broadcaster and its plans to maximise revenues from the game.

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