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11 June 2024

Hindi TV Premiere of Salaar: Part 1 – Ceasefire on Star Gold Attracts 30 Million Viewers

Salaar is now among the top three television premieres of 2024

11th June, 2024: On 25 May 2024, the Hindi version of Salaar: Part 1 – Ceasefire made its world television premiere on Star Gold. Starring Prabhas and Prithviraj Sukumaran, the movie had taken the nation by storm.

Today, Salaar stands as the highest-rated dubbed movie to premiere on TV since 2023, showcasing the film's immense power to attract the Hindi-speaking audience. With a viewership of over 30 million, the TV premiere is a testament to the film's captivating story and stellar performances and reaffirms Star Gold as a go-to destination for premieres.

Salaar is also among the top three television premieres of 2024.

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Broadcaster Star makes money, despite India’s loss in semi-final

Media planners said the official broadcaster Star India may not see any significant impact in term of ad sale revenues for the final as it would have been left with little inventory. However, the final match may see a drop in interest back home.

India's ouster puts a dampener on ad enthusiasm for finals

Media planners say ad rates will continue to hover in the region of about Rs 20 lakh per 10 seconds, the rate during the semi-finals

Fox Sports Australia to air Ind-Oz semi in Hindi

The match, which takes place at the Sydney Cricket ground on Thursday will see Australia and India face-off in a fight to book a berth in the finals.

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